Teamworks https://teamworks.com/ The Operating System for Sports™ Thu, 02 Apr 2026 13:01:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://teamworks.com/wp-content/uploads/cropped-Teamworks-Favicon-2-1-32x32.png Teamworks https://teamworks.com/ 32 32 Operations Summit London 2026: A Day of Insight, Innovation, and Community https://teamworks.com/blog/operations-summit-london-2026/ Thu, 02 Apr 2026 11:11:26 +0000 https://teamworks.com/?p=35630 The post Operations Summit London 2026: A Day of Insight, Innovation, and Community appeared first on Teamworks.

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This year we have had 130 attendees from 11 different countries across 8 different sports. The idea of the Operations Summit is to give people the opportunity to network with one another, learn from one another from an operational perspective, and hear from all the fantastic guest speakers we’ve had here today

George Wells

Director, Customer Success at Teamworks

Operations Summit London 2026

At one of football’s most iconic venues, Craven Cottage, home of Fulham FC, Teamworks brought together sports operations professionals from across Europe and beyond for this year’s annual Teamworks Operations Summit. Set against the backdrop of the banks of the Thames, the day was packed with product deep-dives, candid panel discussions, and the kind of peer-to-peer learning that only happens when the best minds in sports operations are in the same room.

I’m taking a lot of things back home to Spain. I’m getting a lot of learnings and a lot of features that we can implement

Borja Barreras Villarreal

Academy Residence Training and Development Manager

The day kicked off with a welcome from Gareth Quinn, General Manager of EMEA at Teamworks and Nicola McCarthy of BBC Sport who set the tone for what would be a full and energising agenda.

Donovan Bass, Director of Product – Operations, took attendees through our Teamworks’ origin story — rooted in the world of collegiate American Football back in 2006 — and showed just how far Hub has come. Today, with 20 years of experience and growth, Teamworks Hub has become the standard for elite teams across the globe.

Donovan also unveiled a raft of new product features and teased the exciting new features coming soon to Teamworks Hub.

Donovan Bass, Opening the Day

Operations: The Athlete’s Perspective

Andrew Trimble, Senior Director of Athlete Performance at Teamworks and former Ireland rugby international, was joined by Rory Best, General Manager of Ulster Rugby and Ireland’s most-capped hooker, for a compelling conversation on what great operations actually means from an athlete’s point of view. The session explored how the experience of being a professional player is shaped by the quality of information and communication flowing from the operations team — and what the best clubs in the world do differently.

Andrew Trimble and Rory Best

Delivering Excellence in Sports Operations

Teamworks’ Commercial Director for EMEA, Conor Branson, moderated a superb panel featuring three highly experienced practitioners:

  • Louise Dobson, Head of 1st Team Operations, Liverpool FC
  • Bas Roorda, Team Manager, PSV Eindhoven
  • Dustin Haloschan, 1st Team Ops Coordinator, SV Werder Bremen

The discussion surfaced themes of trust, communication, and the importance of being the glue that holds a club’s many moving parts together.

Delivering Excellence in Sports Operations Panel

Break-out Sessions and Discussions

Attendees split into three breakout groups for hands-on discussion. Facilitators included Neil Hunter and Jim Turrell (Manchester City), Max Ashmore (Rangers FC), and Conor O’Rawe (Arsenal FC), showcasing how they use Teamworks Hub to simplify travel and onboarding processes, and improve communication through Digital Displays across their facilities.

With 130 attendees across the three groups, the breakouts generated rich conversation about real-world challenges and practical solutions.

Digital Displays Break-out session with Arsenal FC

Afternoon Sessions

The afternoon brought two more high-quality panel discussions.

A Unified Mobile Experience saw Robin Eager (Teamworks Customer Success Manager) and Jo Tyler, Head of Rugby Operations at Harlequins FC, explore the practical realities of driving platform adoption across a squad — and what a truly unified mobile app will mean for clubs.

The Role of Player Care and Operations featured a thoughtful conversation moderated by Andrew Trimble, with Giacomo Marconi (Player Care Manager, AC Milan) and Thomas Evans (Head of Player Care, Crystal Palace) exploring how the player care and operations functions intersect, complement, and sometimes overlap — and how the biggest challenges in the modern game are as much human as they are logistical.

The Role of Player Care and Operations Panel

The Long Game: Career Progression in Operations

The final session of the day was perhaps the most personal. Gareth Quinn was joined by Paul Mullen, Chief Operating Officer of Brighton and Hove Albion, for a frank and inspiring conversation about building a career in sports operations. From early roles to the boardroom, the discussion offered a rare look at the long arc of professional growth in one of sport’s most demanding and rewarding disciplines.

Paul Mullen, Chief Operating Officer, Brighton and Hove Albion

Conor Branson and Nicola McCarthy brought the day to a close with a message that echoed throughout the entire summit: the people working behind the scenes in sports operations are not just administrators — they are architects of team success. As Teamworks continues to build the infrastructure that powers elite sport, our Operations Summit is a reminder that the community around that mission is just as important as the technology itself.

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What We’ve Learned from 120+ Programs Managing Rev Share at Scale https://teamworks.com/blog/revenue-sharing-teamworks/ Wed, 01 Apr 2026 15:55:25 +0000 https://teamworks.com/?p=35598 By Kevin Barefoot, VP of Business Development at Teamworks

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By Kevin Barefoot, VP of Business Development at Teamworks

Revenue sharing isn’t on the horizon anymore, it’s here. And athletic departments are working through the realities in real time: contracts, payments, roster decisions, and the culture shift that comes with it.

With over 120+ programs using Teamworks GM, we’ve had the opportunity to see first hand how the departments are adapting to this change. The ones who leaned in early have built aligned and operationally confident programs.

Here are five key takeaways we’ve observed.

1. The first chapter was about survival. Now it is about strategy

When revenue sharing first started, most of the questions were operational. How do we move money to athletes? What do contracts look like? Who signs what? Departments were building the plane while flying it, and that was expected.

Now that phase is largely behind us. The real question today isn’t how to comply, it’s how to continue your evolution into a sophisticated operation, complete with guardrails, alignment and decisions driven by actionable metrics. Revenue sharing is now the primary lever for roster strategy, recruiting conversations, and building a culture that attracts and keeps the right athletes. Most departments have moved beyond the reactive phase, and have leaned into strategy.

The strategies we’re seeing fall into two categories: protecting and organizing the data that drives decisions, and scaling the operational work that eats up staff time. Both feed right into other observable trends we’re seeing.

2. Negotiating without data puts you at a disadvantage

One of the most consistent things we hear from administrators is how exposed they feel sitting across from an agent without reliable market data to anchor the conversation. The same dynamic shows up internally when a coach walks into the AD’s office asking for significant money for a specific athlete, and there’s no shared framework to evaluate whether that’s a reasonable ask.

When everyone is working from different sources of information, decisions slow down and money gets misallocated. What departments really need is clear data: what comparable programs are budgeting by position, what the market looks like for a given role, and how a player’s performance compares to peers.

3. Disconnected tools create compounding risk

Many athletic departments are still managing revenue share across a mix of platforms: spreadsheets for budgeting, email chains for contracts, manual payment processing, separate systems for tax reporting. At the scale and speed this work now demands, that approach creates unnecessary risk.

When budgets, contracts, payments, and documentation all live in the same ecosystem, the workflow changes. Every step is connected and auditable. The programs that have aligned these systems are moving faster, making better decisions, and building a real operational advantage.

4. Payment execution is now part of the overall athlete experience

July 1 didn’t just change how departments operate. It also changed what athletes expect. For the first time, student-athletes are receiving direct revenue share payments, and the experience around those payments reflects directly on the department behind them.

When a player receives their payment on time, with clear tax guidance and no unexpected deductions, that sticks with them. When they wait weeks or face a surprise tax bill they weren’t prepared for, that sticks too. For domestic and international athletes alike, getting payments right isn’t just an administrative function; it’s a signal of how the department values the people it’s paying. When it comes to receiving payments, athletes understandably have the same expectations that you do.

5. Insights Into Action

There’s no shortage of information in college athletics right now. What’s actually scarce is the kind of insight that tells you not just what happened, but what to do next. Such as when a roster is approaching a budget threshold, or when a contract renewal is misaligned with where the market has moved, and when a player’s ask doesn’t match what the performance data supports.

The difference between a reporting system and a decision-making system is whether it helps you act with precision and confidence. The next phase of revenue sharing in 2026 & beyond will be led by departments who create alignment through common language, establish realistic budgeting strategy that is founded in data, and, like professional sports, have objective talent evaluation analytics. That next phase is here and attainable.

Next Steps

The programs thriving right now didn’t get there by accident. They invested in the right infrastructure, leaned on real data, and built operations that could scale. The best part is there’s still room to build, and you don’t have to figure it out alone. 

Teamworks is building the next generation of dynamic tools that the market is actively seeking.

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Teamworks Acquires PFF’s Enterprise Business, Cementing Position as the Leading AI Platform in American Football https://teamworks.com/blog/teamworks-acquires-pff-enterprise/ Mon, 30 Mar 2026 14:04:00 +0000 https://teamworks.com/?p=34093 Unifying every layer of football data, analytics, and operations into the most comprehensive AI-powered platform. DURHAM, N.C. — [MARCH 30, 2026] — Teamworks, the Operating System for Sports™ powering more than 7,000 elite sports organizations globally, today announced the acquisition of Pro Football Focus (PFF)’s enterprise (B2B) business, including its proprietary game event data and […]

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Unifying every layer of football data, analytics, and operations into the most comprehensive AI-powered platform.

DURHAM, N.C. — [MARCH 30, 2026] — Teamworks, the Operating System for Sports™ powering more than 7,000 elite sports organizations globally, today announced the acquisition of Pro Football Focus (PFF)’s enterprise (B2B) business, including its proprietary game event data and analytics platform that NFL teams and collegiate football programs rely on daily.

“This is not just another acquisition. It’s a turning point for how football organizations operate,” said Zach Maurides, CEO and Founder of Teamworks. “Fragmented systems have long frustrated teams and limited their ability to transform raw film and player tracking data into competitive insights. The addition of PFF enables us to deliver a vertically-integrated and AI-powered football platform so teams can make faster, confident decisions in the highest-stakes moments.”

PFF’s enterprise business adds critical data to the foundation of Teamworks’ operating system, trusted by every NFL team and 240+ Division I collegiate programs, and ubiquitous throughout sports media outlets.

“Winning football organizations have to excel both in the front office and on the field,” said Cris Collinsworth, CEO of PFF and now Advisor to Teamworks. “Integrating PFF’s trusted game data with Teamworks’ AI-driven operating system gives football executives a single source for performance, game day strategy, personnel strategy, and long-term planning. That level of alignment across coaches, scouting, and executive leadership is not just exciting, but how championship organizations are built.” 

While the PFF acquisition immediately strengthens the pro and college football market, the AI innovation it unlocks extends across elite sports globally. Teamworks serves as a technology partner to the world’s top leagues and teams including 100% of the NFL, NHL and Premier League, 90% of MLB, 87% of the NBA, 83% of MLS, 99% of Division I athletic departments, and 65+ Olympic federations. That reach, paired with proprietary data assets from recent acquisitions of Zelus Analytics, Telemetry Sports, Sportlogiq, and now PFF’s enterprise business, positions Teamworks to deliver unparalleled, sport-specific AI capabilities within a secure and governed platform.

“It’s not enough to simply create the connected infrastructure, the ‘plumbing’, for teams to operate,” said Karim Kassam, Vice President of Teamworks Intelligence and former Head of R&D at the Pittsburgh Steelers. “We need high-quality data and timely, accurate insights flowing through those pipes exactly where and when teams need it. With the addition of PFF, Teamworks delivers the most powerful intelligence platform for American football, and we’re positioned to do the same for other major sports across the globe.”

Through the acquisition, Cris Collinsworth and PFF’s minority investors will continue as Teamworks shareholders, supporting the company’s ongoing football efforts. PFF’s consumer business, not included in this acquisition,  will remain independent, continuing to power winning decisions for football fans across fantasy, draft, betting, and player insights. PFF.com continues as the home for the football fan community worldwide. 

LionTree Advisors LLC served as financial advisor to Pro Football Focus on the transaction.

About Teamworks

Teamworks is the leading operating system for elite sports, trusted by more than 7,000 organizations worldwide. The company combines enterprise SaaS  with proprietary data and advanced analytics to deliver intelligent products that power player evaluation, game strategy, performance development, and daily operations. By unifying workflows, video, and secure data sources into a single AI-driven platform, Teamworks serves as both the technology backbone and the intelligence engine for modern sports organizations.

Founded in 2004, Teamworks has expanded its data and AI capabilities through strategic acquisitions including Zelus Analytics, Telemetry Sports, Sportlogiq, and PFF’s enterprise business 

About Pro Football Focus

Since 2006, PFF has built the world’s most comprehensive sports data and analytics database, relied on by top industry professionals and fans alike to power winning decisions. PFF analyzes every player and every play of every game to calculate player grades, in-depth performance stats, and rankings for the NFL, fantasy football, and NFL Draft. PFF is transforming sports strategy and decision making across fantasy, betting, in the front office and on the field. For more information, visit PFF.com or reach out to press@PFF.com

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How Teamworks Wallet Simplifies Payments and Taxes for International Student-Athletes https://teamworks.com/blog/teamworks-wallet-payments-taxes-international-student-athletes/ Thu, 26 Mar 2026 17:11:58 +0000 https://teamworks.com/?p=34894 The post How Teamworks Wallet Simplifies Payments and Taxes for International Student-Athletes appeared first on Teamworks.

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Managing payments and tax compliance as an international student-athlete in the United States presents unique challenges. But when we said we built digital banking for student-athletes, we meant all student-athletes. Teamworks is here to support your international student-athletes, providing them with a single place to receive, store, and spend their money–accurately, compliantly, and on time.

Since revenue sharing kicked off in July 2025, athletic departments have been navigating a new layer of complexity: how to pay international athletes. Teamworks Wallet was built to handle exactly that.

Teamworks Wallet partnered with Sprintax, a global tax partner trusted by organizations like Duke University, Columbia University, Mount Sinai, and more, to ensure all international student-athletes meet U.S. tax requirements and pay only what’s required. International student-athletes can receive revenue share payments directly through Wallet, with mandatory tax withholdings automatically applied based on their individual circumstances and applicable tax treaties.

The Teamworks Wallet + Sprintax Advantage

For schools that have designated Teamworks as their withholding agent, Wallet and Sprintax work together to give international student-athletes a seamless, compliant way to receive revenue share royalty payments while eliminating the administrative burden for your athletic department.

During the Wallet onboarding process, Sprintax guides each athlete through a streamlined questionnaire that determines their applicable federal withholding rate, generates pre-populated W-8BEN forms for royalty, scholarship (Alston, Housing, Travel Disbursement) and interest income, and ensures all compliance requirements are met before any payment is processed. The default IRS withholding rate for non-residents is 30%, but athletes whose home country has a tax treaty with the U.S. may qualify for a reduced rate — Wallet calculates and applies that rate automatically, so athletes pay only what they legally owe.

From there, we handle everything behind the scenes:

  • Automatically collect W-8BEN forms before payment is issued — no chasing paperwork or manual follow-up required
  • Calculate and apply the correct withholding rate at the time of payment across multiple payment types, including Revenue Share, Alston awards, and other applicable disbursements
  • Built-in safeguards to avoid paying international athletes for non-compliant payment types (like payments for services) — protecting both the student-athlete and your institution before violations happen
  • Remit withheld funds directly to the IRS and file all required forms, including issuing 1042-S forms to athletes at year-end
  • Provide ongoing support in coordination with your university’s international student office and Sprintax’s support team

The result: a single platform for managing payments across both domestic and international athletes, stronger compliance tracking and reporting, and a genuine competitive edge in recruiting international prospects — all without adding work to your staff’s plate.

Seamlessly Connected Across Your Teamworks Ecosystem

Wallet is built to work hand-in-hand with the other Teamworks products your department already uses, making payments faster and workflows simpler across the board.

Influencer → Wallet
Send NIL payments seamlessly from Teamworks Influencer directly into Wallet for immediate, fee-free access. Simplify campaign compensation while giving athletes instant visibility into their earnings — no manual reconciliation, no delays between platforms.

GM → Wallet
Distribute revenue share and other payments directly from Teamworks GM into Wallet, streamlining financial operations and eliminating manual payment workflows. What previously required separate systems and manual steps now happens within the same connected platform your staff already uses every day.

Built for Every Student-Athlete

Teamworks Wallet was purpose-built for student-athletes — with all student-athletes in mind. Through our seamless digital banking solution, athletes can receive, store, and spend their money in one place, while our partnership with Sprintax ensures proper tax compliance without the burden of excessive withholdings.

Ready to simplify banking and tax compliance for your international student-athletes? Learn more about how Teamworks Wallet can help simplify your payments.


Teamworks Wallet does not provide 1042-S tax forms or serve as the withholding agent for payments made by third parties from the Influencer Exchange. This applies only to payments made by institutions using Teamworks Wallet for Revenue Share Royalty payments where the institution has elected Teamworks as the withholding agent. However, to ensure all tax forms are completed properly, all international athletes need to complete this process, regardless of the payment source.

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Efficiency in the Training Room: Sports EMR Webinar Recap https://teamworks.com/blog/sports-emr-webinar-recap-2026/ Wed, 25 Mar 2026 18:58:38 +0000 https://teamworks.com/?p=34827 60 min tasks, now under 10 2-3 hours back per trainer daily Live in six weeks, not months

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60 min tasks, now under 10

2-3 hours back per trainer daily

Live in six weeks, not months


Insights From

Tom Robertson

Sr. Solutions Engineer
Teamworks

Luke Barthel

Account Executive
Teamworks

What We Covered

Nearly 300 athletic trainers, sports medicine staff, and strength coaches joined Teamworks on March 25 for a live demo of Sports EMR. Luke Barthel and Tom Robertson, with a combined 20+ years of experience building and using athletic health systems, walked through what it actually looks like to ditch the spreadsheets.

They went from spending an hour or two at the back end of their day trying to play catch up… to getting this done at lunchtime while the food’s in the microwave.

Tom Robertson

On Sports EMR Group Entry

The Athlete Experience Starts Before They Hit the Training Room

The athlete experience is built directly into the EMR rather than added on top of it. Through a single sign on, athletes access their full profile including PPE forms, waivers, medical history, and wellness questionnaires all in one place. The system’s launch pad is fully configurable, so concussion waivers, sickle cell trait forms, and mental health screenings like the PHQ-9 can all be shaped to fit how your organization actually operates.

A dedicated Teamworks Product Manager supports implementation from day one, and most programs are fully up and running within six to eight weeks.

One standout addition: athletes can now access and download their own complete medical history directly from the app. Built originally for staff to streamline transfer paperwork, programs quickly started giving athletes access to pull their own records when they leave. Less work on the training staff, more ownership for the athlete.

Documentation That Actually Gets Done

The heaviest part of most athletic trainers’ days isn’t the hands-on work, it’s catching up on documentation afterward. Teamworks EMR addresses this with multiple entry methods designed to fit how training rooms actually operate.

Individual notes give providers a clean, templated space to document in detail. Personal note templates allow staff to pre-fill up to 90% of a standard note, cutting down on repetitive clicks for common injuries. Kiosk mode turns any iOS or Android tablet into a self-check-in station — athletes log their own recovery and treatment information as they come in, which staff can then review and build on. And group entry via Table Mode — the webinar’s most talked-about feature — lets trainers document treatment for an entire roster simultaneously rather than note by note.

The time difference is significant. Individual incident reports that previously took 10–16 minutes now take 2–5. Mass treatment logging drops from 60 minutes to under 10. Across the day, users report getting 2–3 hours back.

I caught up with a Chicago school recently – they’re dictating their notes on their phone while sitting in 90 minutes of traffic a day.

Tom Robertson

On Mobile Documentation

Automated Communication That Closes the Gaps

As practitioners document in the system, injury reports update live. Coaches can pull current status from the sideline two minutes before practice. Strength staff see weight room clearance in real time. Nobody has to ask, and nobody has to send a separate email to make it happen.

For higher stakes situations, performance alerts close the gap entirely. When a concussion is logged, the right people are notified immediately through push notification, email, and in app message. When a PHQ-9 score comes in above nine on a Saturday, the mental health provider responsible gets alerted through every available channel so it does not wait until Monday. The system handles the communication automatically so staff do not have to remember to send it while managing everything else.

Permissions run throughout, so coaches and strength staff only ever see what they are meant to see. No injury notes, no clinical detail, just the information they need to do their jobs.

The Data That Justifies Your Budget

Every treatment, modality, and referral logged in the system becomes evidence you can use. Tom walked through how training staff are now walking into budget conversations with hard numbers: how many Normatec sessions have been run this year, how many tapings were completed before March, how many referrals went to each physician’s office. That kind of documentation used to require a separate tracking system. Now it generates automatically as part of the normal workflow.

What’s Coming: Return to Play and Teamworks 2.0

The final portion of the webinar previewed two developments that will truly change the landscape.

Return to Play protocols are now integrated directly into the EMR. Practitioners can set customized phases, track goal completion, and pull in objective data from force plates (Hawkins, Vald) and GPS systems (Stat Sports, Catapult) to benchmark recovery against pre-injury baselines. Mental health assessments — PHQ-9, GAD-7, and the IPRS confidence scale — are woven into the protocol so return-to-play decisions reflect the full picture, not just physical markers.

Teamworks 2.0, currently in alpha testing with select partners, is the unified mobile app that consolidates every athlete-facing tool — scheduling, nutrition logging, strength programming, medical forms, wellness check-ins — into a single interface. For staff, it means less chasing athletes across platforms. For athletes, it means one place for everything.

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Why Teamworks Hub Fits Naturally Into the Student-Athlete Experience https://teamworks.com/blog/athlete-engagement-teamworks/ Wed, 18 Mar 2026 14:54:57 +0000 https://teamworks.com/?p=34337 The post Why Teamworks Hub Fits Naturally Into the Student-Athlete Experience appeared first on Teamworks.

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What Hub has done for us on a daily basis is bring clarity. Before, my mornings started with a handful of emails and phone calls just trying to get on the same page as my coaches and staff. Now, I open Hub and I have a clear picture of what’s happening across every program — schedules, updates, action items — all in one view.

Rob Mallory

Director of Athletics at Missouri Southern

Today’s student-athletes are more digitally connected than any generation before them. They are comfortable navigating technology, managing information on the go, and relying on mobile apps to organize their day. For athletic departments, the opportunity isn’t changing athlete behavior, it’s supporting it in a way that feels intuitive and seamless.

Teamworks Hub is designed to fit naturally into the student-athlete’s day, becoming the app they go to stay informed, connected, and organized. By supporting existing routines rather than changing them, Hub drives consistent engagement and clearer communication between athletes and staff.

As athlete involvement becomes more reliable, departments begin to feel the impact across daily operations. Coaches experience smoother communication with fewer follow-ups. Athletic trainers gain better visibility into schedules and availability. Academic advisors identify optimal windows for study halls by reviewing athlete schedules in real time, reducing conflicts and improving attendance. Administrators benefit from clearer coordination across teams and departments. All because athletes are showing up in one place, every day.

This pattern is already evident across college athletics. Teamworks works with over 250 athletic departments in the NCAA, and across those programs, student-athletes generate approximately 18 million logins per month.

Stepping Inside the Data

Data gathered in February, 2026 of student-athlete logins from programs who added Hub onto Teamworks C+R

The numbers tell a consistent story. Across six programs, comparing a representative month of athlete logins on Teamworks Compliance + Recruiting alone to the latest month on record since adopting Hub, January through February 2026, the difference is striking regardless of where a program started.

Some programs came in with very limited C+R engagement. Missouri Southern State had 14 athlete logins in their sample month before Hub, and 4,489 in the most recent month on record. Elmhurst University moved from 33 to 6,065. Lee University went from 50 to 4,987, and the University of North Georgia climbed from 67 to 4,363. These aren’t gradual improvements. They represent a fundamental shift in how athletes are showing up on the platform.

Programs that already had more active C+R usage saw the same pattern. The University of West Florida had 264 logins in their baseline month, which grew to 4,952 in the most recent sample. The University of Findlay went from 704 to 2,515. Even where some engagement already existed, Hub expanded it dramatically.

Meeting Athletes Where They Are

The jump in engagement isn’t accidental. Hub gives student-athletes a single place to manage everything that matters to them, and when a platform holds that much of their day, along with ensuring they are staying compliant, opening it becomes habit. Here’s what athletes find when they do:

  • Calendars and Schedules: Practices, competitions, travel, and off days all live in one view.
  • Messages and Files: Direct communication from coaches and staff, along with team documents, are immediately accessible and easy to act on.
  • Forms: Athletes can securely complete and submit forms without leaving the platform.
  • Travel Itineraries: Trip details, logistics, and schedules are centralized.
  • Complimentary Tickets: Athletes can request and transfer tickets directly through Hub, including ADA accommodations and seating preferences.
  • CARA Approvals: When Hub calendar events sync automatically to C+R’s rules engine, athletes can review and approve CARA-related activities right from the mobile app.

Together, Hub and C+R create a seamless experience for athletes and staff alike. Athletes stay engaged on a platform built around their daily routine, while compliance staff gain the visibility they need without adding steps to anyone’s workflow.

What Hub has done for us on a daily basis is bring clarity. Before, my mornings started with a handful of emails and phone calls just trying to get on the same page as my coaches and staff. Now, I open Hub and I have a clear picture of what’s happening across every program — schedules, updates, action items — all in one view.

Rob Mallory

Director of Athletics at Missouri Southern

Mallory added, “That’s been transformative for me personally, but the real value is what it’s done for our department culture. When everyone is aligned and informed, you spend less time chasing information and more time focused on what actually matters: supporting our student-athletes.”

As athletic departments continue to evolve, supporting athlete involvement means understanding how student-athletes already interact with technology and meeting them there. Hub does exactly that, creating a daily touchpoint that feels familiar, useful, and essential.

To learn more about how Teamworks Hub can impact your department, visit https://teamworks.com/hub/

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The “Hidden Force” Behind Samurai Japan https://teamworks.com/blog/the-hidden-force-behind-samurai-japan/ Sun, 08 Mar 2026 17:43:43 +0000 https://teamworks.com/?p=33347 How Teamworks Is Supporting the Defending Champions at the World Baseball Classic As the 2026 World Baseball Classic (WBC) gets underway, all eyes are once again on Samurai Japan, the country’s national baseball team and defending champions. The tournament officially began on March 5, with Japan playing its opening game on March 6. Since then, […]

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How Teamworks Is Supporting the Defending Champions at the World Baseball Classic

As the 2026 World Baseball Classic (WBC) gets underway, all eyes are once again on Samurai Japan, the country’s national baseball team and defending champions.

The tournament officially began on March 5, with Japan playing its opening game on March 6. Since then, the team has made a powerful start to its title defense, securing three victories in their first three games and quickly establishing themselves as one of the tournament’s dominant forces.

While the impressive performances on the field have captured headlines, they also reflect the meticulous preparation happening behind the scenes.

According to recent reporting by Japanese business newspaper Nikkei, and sports writer Masayoshi Niwa, one of the lesser-known elements supporting the team’s preparation is advanced analytics technology, with Teamworks Game Intelligence described by Niwa as the “hidden force” helping the team analyze performance, prepare for opponents, and inform decision-making.

Read the full article here.

A New Layer of Preparation

Baseball has long embraced statistics, but modern analytics platforms now allow teams to go far deeper than traditional box scores.

Through advanced data models and game intelligence tools, coaching staff can study pitching matchups, evaluate opponent tendencies, and simulate potential scenarios before stepping onto the field.

This kind of preparation can be particularly valuable in international tournaments like the WBC, where teams must quickly analyze opponents and adapt strategies across a compressed schedule.

Platforms like Teamworks Game Intelligence help teams transform massive datasets into clear insights that coaches and analysts can apply directly to game planning and decision-making.

Japan’s opening game performance, including the record-setting offensive inning, offered an early glimpse of how preparation and execution can come together when players and staff have access to the right insights at the right time.

For Samurai Japan, this analytical layer complements the experience of coaches and scouts, allowing the team to blend traditional baseball expertise with data-driven insights.

More Than Technology — A Partnership

One of the differentiators highlighted in the Nikkei coverage is that the support behind the team goes beyond the technology itself.

Leonard Yang, Technical Product Manager (Baseball) at Teamworks, has been working directly with the team and is also traveling with them to ensure the tools are fully integrated into their preparation process.

Our goal is not simply to provide software,” says Yang.We work closely with the coaching staff to translate complex data into practical insights that can support decisions on the field. Whether it’s preparing for opponents or reviewing performance trends, we aim to ensure the technology fits seamlessly into the team’s workflow.

That hands-on collaboration reflects a broader philosophy behind the platform: Teamworks doesn’t just deliver analytics tools, it partners with teams to help them get the most value from them.

The Pressure of Defending a Title

Samurai Japan enters the 2026 tournament carrying both momentum and pressure.

The national program, which brings together top professional and amateur players under the banner of “Samurai Japan”, has built a strong reputation internationally and currently sits among the world’s top-ranked baseball nations.

But success in tournaments like the World Baseball Classic requires more than talent.

Teams must navigate unfamiliar opponents, limited preparation time, and intense national expectations.
Japan’s emphatic opening win shows how quickly a tournament can shift when a team finds its rhythm, but maintaining that momentum across the entire competition will require continued focus and preparation.
In that environment, every marginal advantage matters.

For Japan, combining elite players, experienced coaches, and advanced game intelligence tools could provide exactly that.

A New Era of Baseball Preparation

As baseball continues to evolve, analytics and technology are becoming increasingly embedded in how teams prepare, compete, and evaluate performance.

The Nikkei article highlights a broader shift happening across professional sports: technology is no longer just a back-office tool, it is becoming a competitive asset on the field.

For Samurai Japan, that transformation is already underway.

And as the team continues its World Baseball Classic campaign following its historic-setting opening victory, the preparation behind the scenes, including the “hidden force” of data, may prove just as important as the action between the lines.



Interested in learning more about Teamworks Game Intelligence?

Learn more about Teamworks Game Intelligence here or get in touch with our team to explore how leading teams are using data to gain a competitive edge.

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Data-Driven Isn’t Romantic — But It Wins: Lessons from AZ Alkmaar’s Model https://teamworks.com/blog/data-driven-recruitment/ Mon, 02 Mar 2026 13:10:12 +0000 https://teamworks.com/?p=33075 In a recent Association of Sporting Directors webinar, Rich Byrne (Commercial Director, Teamworks Player ID) sat down with Merijn Zeeman, CEO at AZ Alkmaar, to explore the future of football recruitment, and what it truly means to build a data-driven culture. Drawing from his transformative work in professional cycling and now applying those lessons in […]

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In a recent Association of Sporting Directors webinar, Rich Byrne (Commercial Director, Teamworks Player ID) sat down with Merijn Zeeman, CEO at AZ Alkmaar, to explore the future of football recruitment, and what it truly means to build a data-driven culture.

Drawing from his transformative work in professional cycling and now applying those lessons in football, Zeeman offered a candid, practical look at how clubs can outsmart, not outspend, the competition.


From Cycling Crisis to Culture-Driven Success

Before joining AZ, Zeeman helped rebuild Team Jumbo-Visma (formerly Rabobank) during one of the most turbulent periods in cycling history. After losing its main sponsor and operating on one of the smallest budgets in the WorldTour, the team had two options: shrink or evolve.

They chose evolution.

The transformation wasn’t purely tactical, it was cultural. The team rebuilt from the ground up, establishing core values, removing ego from decision-making, and committing to innovation. Data became central not as a trend, but as a necessity.

A defining example? Signing Jonas Vingegaard, a rider no other team wanted, based on data signals others had overlooked. Three years later, he won the Tour de France.

The lesson: Competitive advantage isn’t always about resources. It’s about conviction in your process.

Translating Lessons to Football

At AZ Alkmaar, Zeeman is applying the same philosophy.

Rather than trying to change everything at once, the focus has been on identifying the two or three areas where the club can truly differentiate. For AZ, operating without the financial power of Europe’s elite, that means being sharper, more objective, and more disciplined in decision-making.

One area of particular focus: recruitment.

Data vs. The Eye Test

Every club today has scouts. Most have analysts. But Zeeman argues the real edge lies not in having data, it lies in how decisively you commit to it.

He described the common tension: a scout passionately recommending a player after live viewing, only for the player’s data profile to disappoint. These moments create friction, but they also create opportunity.

Quoting behavioral psychology research (inspired by Daniel Kahneman), Zeeman emphasized how human judgment is susceptible to bias, narrative, and emotion. Data, when used properly, introduces objectivity.

That doesn’t mean removing humans from the process. Instead, AZ has clearly defined roles:

  • Data informs player quality and predictive value (using Teamworks Player ID)
  • Live scouting evaluates personality, behavior, and team fit.
  • Final decisions follow a structured, transparent process led by the technical director and leadership team.

The key principle: data is the foundation. The human layer is additive, not overriding.

Why Work With External Models?

A natural question followed: if AZ has its own data team, why partner with a platform like Teamworks Player ID instead of building everything internally?

Zeeman offered a simple analogy.

Playing recruitment without robust predictive models is like playing poker against a professional. You might win once or twice. But over 100 hands, the professional will win more often.

Recruitment decisions are multi-million-euro bets. Over time, a disciplined data-led approach produces a higher success rate than intuition alone.

Crucially, Zeeman stressed the importance of transparency. If a club is going to base transfer decisions on predictive models, leadership must understand them. Education and clarity build trust, and trust enables alignment.

“If you are going to spend millions on players, you need to understand why the models are surfacing these players.” – Merijn on Transparency vs. Black Box Model.

“Data-Driven Is Not Romantic”

One of the more striking points raised was cultural resistance.

In football, being openly data-driven can be perceived as “not romantic.” Fans and media often prefer traditional narratives: instinct, character, passion. For larger clubs under intense scrutiny, leaning too heavily into analytics publicly can create backlash.

For clubs like AZ, however, operating intelligently is non-negotiable.

Without the commercial power or global fanbase of bigger clubs, AZ must find marginal gains wherever possible — and data provides that leverage.

Process Over Ego

What gives Zeeman confidence that the approach works?
Not short-term results. Not individual signings.
Process.

He emphasized the importance of:

  • Removing blame culture.
  • Reviewing decisions honestly.
  • Learning from every transfer window.
  • Trusting the long-term signal over short-term noise.

Even when a player underperforms initially, AZ maintains conviction in the data. Adaptation periods vary. External factors exist. But if the profile is strong, belief in the process remains.

“We have so much confidence in the data that we believe if a player falls short in the first year, in the end he will succeed.”

The Bigger Challenge: Balancing Value Creation and Winning

AZ has generated significant transfer revenue in recent years. But Zeeman was clear: financial success alone is not enough.

The ongoing challenge is balancing:

  • Developing and selling players to sustain the club financially.
  • Building a mature enough squad to compete for trophies.

It’s a debate happening inside the club right now, and one that many development-focused clubs across Europe face.

Final Takeaway

The webinar made one thing clear: data is not just a tool. It is a mindset.
It requires:

  • Cultural alignment.
  • Transparent processes.
  • Education across departments.
  • Courage to resist external noise.
  • Long-term conviction.

For AZ Alkmaar, recruitment is not about chasing hype. It’s about reducing bias, increasing probability, and making better decisions more consistently over time.

As Zeeman put it, you may not win every hand. But over 100 hands, the disciplined approach wins more often. And in modern football, that edge compounds.

If you’re rethinking how your club approaches recruitment, alignment, and predictive modeling:

Connect with Rich Byrne to continue the conversation or explore how Teamworks Player ID supports data-driven recruitment.

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Milano Cortina 2026: Supporting Teams on the World’s Biggest Winter Stage https://teamworks.com/blog/olympic-team-operations-performance/ Fri, 20 Feb 2026 16:41:34 +0000 https://teamworks.com/?p=33009 The Winter Olympics demand precision on the slopes, on the ice, and behind the scenes. Nations come together for weeks at a time, navigating shared venues, shifting schedules, international travel, and extreme conditions. In a competitive environment where complexity is constant, clarity becomes an advantage. At the 2026 Winter Olympics, Teamworks is proud to support […]

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The Winter Olympics demand precision on the slopes, on the ice, and behind the scenes. Nations come together for weeks at a time, navigating shared venues, shifting schedules, international travel, and extreme conditions. In a competitive environment where complexity is constant, clarity becomes an advantage.

At the 2026 Winter Olympics, Teamworks is proud to support six Olympic national organizations, working with hundreds of athletes, coaches, and performance staff across elite winter sport programs.

While the world sees podium moments, taking home gold depends just as much on coordinated operations as athletic execution. Teams must manage travel logistics, credentials, training schedules, medical oversight, and daily communication, all within a compressed and high-pressure environment. Teamworks supports that complexity by centralizing communication and performance data into one connected ecosystem. 

On one side, Hub serves as the central operating system for coordination, streamlining schedules, travel updates, and operational logistics while keeping athletes, staff, and extended support networks connected in real time. On the other side, AMS provides the performance backbone, consolidating athlete monitoring, training loads, wellness data, and medical insights so staff can make informed decisions under Olympic pressure. Together, they create a trusted source of truth when it matters most.

Over 2,100+ people at the Milano Cortina 2026 Winter Olympics are supported through Teamworks Hub and AMS

The diversity of winter sports adds another layer of complexity. For 2026, Teamworks is helping facilitate workflows across hockey, alpine skiing, curling, snowboarding, freestyle skiing, cross-country skiing, figure skating, speed skating, bobsleigh, skeleton, and biathlon.

Each discipline brings unique demands. Sliding sports require meticulous coordination and risk management. Endurance events depend on detailed performance monitoring and recovery planning. Ice sports operate within tightly controlled shared schedules, while snow events must adapt to changing weather conditions. Across every sport, streamlined communication and centralized performance insight remain essential.

“I spent 12 years and three Olympics as an athlete,” said Nick Malouf, Account Executive at Teamworks. “You rarely notice the people getting everything right behind the scenes — the logistics, the communication, the programming. You don’t see that work. You just feel it. When it’s right, you arrive ready. When it’s not, you arrive carrying weight you shouldn’t be.”

The Winter Games also stretch beyond competition. Teams live inside Olympic Villages for extended periods, coordinate across multiple venues, and manage international travel logistics, all while balancing recovery, media obligations, and connection with family. In this environment, miscommunication isn’t just inconvenient; it can disrupt preparation.

By bringing communication and performance data into one connected system, Teamworks helps reduce uncertainty so organizations can operate with confidence. That foundation allows athletes and staff to focus on execution when the moment arrives.

To learn more about Teamworks Hub visit https://teamworks.com/hub/. To learn more about Teamworks AMS visit https://teamworks.com/ams/.

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What Happens When a Performance Team Operates as One: Utah Athletics https://teamworks.com/blog/utah-integrated-performance/ Thu, 19 Feb 2026 22:56:29 +0000 https://teamworks.com/?p=32982 University of Utah Athletics runs its performance operations on Teamworks Performance – including High Performance (AMS), S&C, and Nutrition – creating the connected foundation behind its integrated model. In a recent webinar hosted by Luke Barthel, Senior Account Executive at Teamworks, Utah’s leadership shared how they built an aligned performance team. What stood out wasn’t […]

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University of Utah Athletics runs its performance operations on Teamworks Performance – including High Performance (AMS), S&C, and Nutrition – creating the connected foundation behind its integrated model.

In a recent webinar hosted by Luke Barthel, Senior Account Executive at Teamworks, Utah’s leadership shared how they built an aligned performance team.

What stood out wasn’t just their structure. It was their commitment to consistent communication, transparency, and trust.

Utah didn’t approach integration as a buzzword or a technology rollout. They approached it as shared responsibility across strength & conditioning, sports medicine, sport science, nutrition, and sports psychology.

As Anna Cruse, Assistant Athletic Director for Applied Health & Performance Science at Utah, said during the conversation:

“When you look at everything holistically instead of in silos – everything changes.”

That mindset defines Utah Performance.

A Shared Model Across Departments

Utah organizes each sport around a dedicated Sport Performance Team (SPT), bringing together strength & conditioning, sports medicine, sport science, nutrition, and sports psychology.

These groups don’t function as separate departments –  they operate as one team, communicating consistently and sharing responsibility for athlete outcomes.

Cody Lockling, Assistant AD of Sports Performance for Olympic Sports, described it clearly:

“When we’re aligned on the shared outcome, you can feel it day to day. We’re not chasing different goals, we’re working toward the same one.”

That alignment is visible to athletes and coaches. They hear one message and they see one coordinated team. And that clarity builds trust, which ultimately drives buy-in.

The Turning Point: Centralized Visibility

As Utah continued strengthening their collaboration, they recognized an opportunity to elevate it further: bring their performance ecosystem into one connected environment.

Performance data, medical documentation, nutrition metrics, and readiness insights all carried value. Centralizing that information would make collaboration even more seamless.

Associate AD for Health & Performance Patrick Jenkins described the moment clearly:

“We had to centralize all this information that was living in different places. It took too much effort to gather it, synthesize it, and bring it somewhere we could all see it. We had to get rid of that.”

That commitment led Utah to implement Teamworks High Performance (AMS).

With shared context available in real time, conversations became more efficient. Adjustments happened sooner and alignment became easier to sustain across all of their teams.

Mental Health Integrated, With Guardrails

One of the distinctive elements of Utah’s model is how mental health is included intentionally.

Sports psychology isn’t siloed or treated as an isolated service. It’s embedded within the performance ecosystem. Mental performance and wellbeing are part of the broader conversation. At the same time, privacy remains paramount.

Sensitive information is protected through structured access and clear boundaries. Mental health isn’t overshared, but it isn’t hidden either.

Dr. Jonathan Ravarino, Assistant AD of Sports Psychology & Wellness, explained:

“We’re able to stay ethically sound while still collaborating in ways that support performance. It’s about knowing what needs to be shared and respecting when it doesn’t.”

That balance reduces stigma, strengthens care, and reflects the reality that performance and wellbeing are deeply connected.

The Right Information, At the Right Level

Centralizing information doesn’t mean everyone sees everything.

Within Teamworks High Performance, access is structured intentionally so individuals only see what they need to. 

Coaches receive streamlined, actionable reports that eliminate information overload. Practitioners access deeper dashboards relevant to their discipline. Clinical and mental health information remains appropriately restricted.

This structure reinforces transparency while protecting privacy across the entire ecosystem – from athletes to coaches to practitioners.

Integration works because visibility is thoughtful, not unlimited.

High Performance in Action

During the webinar, Meredith Price, Assistant Athletic Director for Performance Nutrition, shared how High Performance transformed her team’s workflow.

Historically, nutrition data – DEXA scans, hydration testing, lab markers, weigh-ins, consultation notes –  lived across separate tools.

Now, that data lives in one centralized view within Teamworks High Performance.

Their dashboard allows the team to layer:

  • Body composition trends
  • Lean mass symmetry during return-to-play
  • Hydration history
  • Iron levels
  • Consultation documentation

By bringing nutrition data into a single environment, dietitians can seamlessly move between clinical and performance responsibilities.

As Meredith shared:

“It’s improved our workflow, but more importantly, it’s improved how we care for our athletes. We can see the whole picture before we ever sit down with them.”

When nutrition insights are viewed alongside training and medical context, interventions become more precise and individualized.

The Foundation and the Future

Throughout the conversation, one theme surfaced repeatedly: consistent communication.

Leadership meets regularly and their Sport Performance Teams operate with defined checkpoints. Questions are encouraged and perspectives are shared openly across disciplines.

As Anna Cruse put it:

“The systems help, but the foundation is communication. That’s what allows us to actually function as one team.”

That foundation –  communication, transparency, and trust –  is what makes Utah’s integrated model sustainable.

And it’s also what makes it scalable.

For Utah, integration isn’t a finished initiative, it’s an evolving standard. The next phase isn’t about adding more tools. It’s about strengthening the relationships and systems they’ve built –  across campus, across disciplines, and across performance environments.

As Patrick Jenkins shared:

“We want to keep removing barriers so our teams can focus on what matters, our student-athletes.”

Utah’s approach shows what’s possible when performance teams truly operate as one. They are a coordinated system – grounded in communication, transparency, trust, and collaboration.

Want to see how Teamworks Performance can support a more aligned performance team at your organization? Reach out to Luke Barthel at lbarthel@teamworks.com or reach out below to learn more.

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